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"You must be the change you wish to see in the world." - Mahatma Gandhi

 

More Green Stores Needed

Wouldn't it be great to have a green store in every major city in the United States? Are you thinking about opening your own store? There are so many places around the United States and in the world that would make great places to open a green store. And we definitely need more of them. There are several important lessons that have been learned from other green store owners. Here are some of the things that are necessary for a green store to do well:
Customer Service - Employees must know the ins and outs of every product that is sold in the store so that they can answer the customers questions.
Location - It must be located in an area where there is a large population of people that are comfortable paying more for items that are environmentally friendly. The location must be where there it is easy to find. The rents have to be reasonable. It is important to balance these things out. College towns, surfing towns, tourist areas, and high income areas may be good areas to consider. Again, it is probably not a good idea to rent in a high rent area unless you can get a really good deal. You also do not want a location that people cannot find. Put it in a location where your target market is already going. Spend a lot of time finding the right location. Some areas that could really use more Green Stores are: New York, Florida, Chicago, San Diego, and San Francisco.
Financing - It is very important to go into this without debt. There are too many regular expenses in running these businesses. Running up debt really does not make sense with green stores. If you do not have the cash yourself, see if you can get a trustworthy business partner that finance it for you. Try and stay away from Venture Capital. Expect it to take a while for your business to grow. You must be able to keep your store stocked properly and still have a healthy cash flow to hold you during slow times. All retail businesses have slow times of the year. Another problem that I have seen time and time again is where a store is doing well and then goes into debt to grow faster and it gets them into trouble. Slow healthy sustainable growth is a much better idea.
The green store industry is not for people that are looking to get rich quick. It takes a special type of person to want to open a green store. Someone who wants to become an important part of their local community, and who wants to teach people how to make daily choices that help protect the health of their families, themselves, and the environment at the same time. Running a store like this involves a lot of educating the customers on why it is important to choose products that are made by people that are treated fairly and also made of earth-friendly materials.
Create a good marketing strategy. Be creative.
Products - You can offer a wide mixture of products or specialize in a certain area, such as body care products, household products, garden products, bedding products, gifts, clothing, hemp products, organic cotton products, building products, etc.
Inventory - Choose products based on what sells in your store. Continuously add new products so that when people come back they can find new things.
Honesty - Be honest about your products. Learn everything about them and do not exaggerate the facts. This is an extremely important point.
Green Stores are a business and must be run like a business. Don't waste money. Take calculated risks and always have a backup plan: if this happens, then....
Make sure that you set basic standards on what type of products you are going to have in your store and stick to them.
The store must be neat, organized, and easy for people to find what they are looking for.

To working toward better more meaningful everyday lives...

 

 

 

 

 

 

 

 

 

 

 

 

 

green shopping - earth friendly shopping - eco shopping - sustainable shopping - green living

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